I've been a part of women's beauty brands since 2005. I have reviewed hundreds of products and products for different stages of femininity, as well as products for more advanced stages of femininity. What kind of products do I review? My products are reviewed and rated based on the level of femininity or masculinity I believe they can help. The more femmier a product, the better. I also don't just focus on the products but also the people who make them. What products are NOT reviewed? I don't review products that are considered "men's" (even though some men's beauty products are labeled "men's"). Also, I don't review items that don't work for men or aren't marketed to men. I am reviewing products that are specifically designed for women. Products such as women's lipstick, and lipsticks that have a similar scent to men's products. What do I have to do to get my products reviewed? I usually email my customers and/or bloggers the products they have requested, asking for their opinions. How long do you test the products before you release them to the public? Typically, I test the products for at least three weeks to get an idea of whether or not they work.